Audience Strategy Manager

Company: Nhcchq
Location: Washington
Posted on: November 13, 2024

Job Description:

Job DescriptionOverviewAARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age. With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health security, financial stability, and personal fulfillment. AARP also produces the nation's largest circulation publications: AARP The Magazine and AARP Bulletin.The Office of Diversity, Equity, and Inclusion (ODEI), is a busy and productive national team engaged in driving awareness about AARP to multicultural audiences (African-American/Black, Hispanic/Latino, Asian-American/Pacific Islander, American Indian/Alaskan Native, LGBTQ+, disability).The Multicultural Audience Strategy Manager assists in implementing the Office of Diversity Equity and Inclusion's (DEI) priorities of fulfilling our Social Mission for members and non-members, increasing relevant engagements to grow diverse membership, addressing age discrimination challenges faced by older individuals, and working to ensure the organization is a model DEI organization.Responsibilities

• Supports the development of relevant initiatives, projects, and resources that engage diverse communities within the organization's program and services. Works to build awareness and familiarity of the organization with prospective members and to share the social mission with the public, specifically for people of color, people who identify as LGBTQ+, women, and people with disabilities.
• Integrates work across each of the multicultural audience teams to assist in planning and executing ODEI strategic priorities.
• Consults with the organization's business units to strengthen organization-wide engagement with diverse communities.
• Manages national partnerships to connect the organization's resources, advocacy, programming, and services to diverse communities, as well as to establish internal partnerships with the national partners.
• Executes against a wide range of the departmental and group Strategic Plans, developing strong cross-functional skills to deliver against key aspects of Tactic Plans.
• Manages multiple stakeholders regarding project deliverables and demonstrates the ability to juggle several concurrent projects at different stages of execution/approval.
• Liaises with the Group Operations team to ensure timely and accurate departmental operations. Manages departmental procurement processes, budget tracking, and reporting.
• Reports to the assigned Vice President of Audience Strategy.Qualifications
  • Bachelor's degree and 5+ years of experience understanding the nuances of communicating with and working on behalf of people with disabilities (PwD) and/or the LGBTQ+ community.
  • Experience working with social mission organizations, spokespersons, and experts focused on PwD and/or LGBTQ+ audiences.
  • Experience in marketing programs and content on digital and social platforms, as well as experience planning and executing in-person and virtual events.Preferred:
    • Familiarity with American Sign Language.Additional Requirements
      • Regular and reliable job attendance.
      • Effective verbal and written communication skills.
      • Exhibit respect and understanding of others to maintain professional relationships.
      • Independent judgment in evaluation options to make sound decisions.
      • In office/open office environment with the ability to work effectively surrounded by moderate noise.Flexible Work Arrangement (FWA)AARP observes Mondays and Fridays as telecommuting workdays, except for essential functions. Remote work and telecommuting can only be done within the United States and its territories.Compensation and BenefitsAARP offers a competitive compensation and benefits package including a 401(k); 100% company-funded pension plan; health, dental, and vision plans; life insurance; paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave; performance-based and peer-based recognition; tuition reimbursement; among others.Equal Employment OpportunityAARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
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Keywords: Nhcchq, Montgomery Village , Audience Strategy Manager, Executive , Washington, Maryland